The gel texture of Kiku-Masamune Cleansing Gel makes it easy to spread and blends like magic on the face to dissolve makeup and gently lifting it up. This gel makeup remover is formulated with Japanese Sake from the Kiku Masamune Brewery, and the scent is true to its sake ingredient. Kiku-Masamune Japanese Sake Skin Care Cleansing Gel is packed with high levels of amino acids (glutamic acid, arginine, leucine) and Sake (rice fermentation liquid) which helps lock in moisture. It has a low pH and leaves the skin feeling soft, clean and moisturized without any tightness. Suitable for all skin types, best for dry and oily skin.